F1 Exhibition races into Buenos Aires for South American debut

The award-winning Formula 1 Exhibition will make its South American debut in Buenos Aires, with the city being named as the first in the region to host the critically acclaimed show, and the first stop on a wider South American tour.

In partnership with Fenix Entertainment, Argentina’s cosmopolitan capital will become the fifth city to host F1 Exhibition when it opens its doors to the public on March 22, following recording-breaking runs in Madrid, Vienna, Toronto and London – with the latter earning the prestigious “Best Visitor Experience” at The Access All Areas Awards.

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Open for a limited run until June 1, the Buenos Aires edition will feature exclusive contributions from legendary teams, personalities, and iconic South American drivers.

Highlights include F1 cars from various eras, rare artefacts, and never-before-seen video content, with visitors also able to step into the driver’s seat with the cutting-edge F1 Fastest Lap Simulators for an unparalleled racing experience.

Visitors begin their journey in Once Upon a Time in Formula 1, which features a mix of previously-unseen photography, historic F1 cars, film and artefacts that takes fans through some of the sport’s most iconic and defining moments.

Design Lab takes visitors into the heart of an F1 factory for a rare glimpse into how Formula 1 teams design and manufacture each season’s new car. Next, visitors will experience Drivers & Duels, celebrating the most iconic drivers and legendary races since Formula 1 began in 1950 – 75 years ago this year.

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Fallen Heroes shines a light on the drivers who tragically sacrificed their lives in pursuit of success throughout Formula 1’s history. The following gallery, Survival, covers Romain Grosjean’s 120mph crash in Bahrain 2020 and his extraordinary escape from the ensuing inferno. The gallery features a spine-tingling display of his HAAS car’s remains, alongside a new, multi-screen video installation featuring unseen interviews and footage of the crash.

The show then reaches its high-octane finale with The Pit Wall – a show-stopping cinematic and immersive experience that allows fans to relive the greatest moments in Formula 1 history like never before.

The Buenos Aires show marks the first stop on a larger South American tour. Historically, South America has formed a huge part of the sport with many great champions, including Juan Manuel Fangio, Ayrton Senna, Nelson Piquet and Emerson Fittipaldi hailing from the region.

More recently, the Brazilian Grand Prix remains a firm favourite for both drivers and fans and the sport’s popularity continues to grow, following the rise of Argentina's Franco Colapinto and Brazil's Kick Sauber rookie Gabriel Bortoleto.

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Emily Prazer, Chief Commercial Officer at Formula 1, said: “As we celebrate the 75th anniversary of Formula 1, the importance of acknowledging the sport’s history and heritage is even more poignant.

"Since the first show in Madrid, F1 Exhibition has been a great success in telling the story of Formula 1 and we are delighted it will make its South American debut in Buenos Aires. There has been a strong resurgence in support from the region and we cannot wait for fans to celebrate the pivotal role the region has played in defining our sport.”

“We are delighted to announce Buenos Aires as the host city for the South American debut of The Formula 1 Exhibition," added Jonathan Linden, Co-CEO of Round Room Live and Producer of The Formula 1 Exhibition.

"As Argentina’s vibrant capital, Buenos Aires boasts a rich Formula 1 heritage, including the storied Argentine Grand Prix and an impressive legacy of 26 Argentinian F1 drivers. With its dynamic blend of sports, culture, and entertainment, Buenos Aires is the perfect choice to launch this exciting new chapter of the Formula 1 Exhibition in South America.

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Sebastián Bulgheroni, Global Chief Commercial Officer, Fenix Entertainment, continued: "It is truly a privilege being the promoters of the Formula 1 Exhibition in South America. We are very aware of the passion that Latin Americans feel for motorsports, particularly for Formula 1, and we are excited to give Argentinian fans the opportunity to get closer to it than ever before.

"We will be starting the South American Tour in Buenos Aires, and then continuing to other countries within the region to satisfy the huge Formula 1 fanbase. Clearly, having such an incredible partnership and this state-of-the-art show is of great value as we continue to position ourselves as the most diversified and internationally expanding Argentine out-of-home entertainment production company.”

For more information, and to sign up for the pre-sale visit: www.f1exhibition.com/buenosaires

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