FIRST LOOK: Haas showcase new look for 2024 challenger as livery is revealed

Haas have revealed a series of digital renders of their 2024 challenger the VF-24 that is adorned by an evolution of their traditional black, red and white livery.

As has been the case for several years, the American team have gone for a low-key launch, preferring to send out imagery of their new challenger before revealing the real thing when it hits the track for a shakedown at Silverstone on February 11 with Nico Hulkenberg behind the wheel.

LIVE COVERAGE – All the latest on the Haas team's 2024 launch

This will be their first season in F1 without Guenther Steiner at the helm, with Ayao Komatsu stepping up from his engineering leadership role to take the reins.

“I’m looking forward to seeing the VF-24 running and racing – a sentiment,” said team owner Gene Haas. “I know I share with our partners and indeed the entire team.

“In Nico Hulkenberg and Kevin Magnussen, we also know we’ve got a great pair of drivers behind the wheel, their experience will prove invaluable again as we develop our program through the year. We’ve used the off-season to put the processes in place to be better and ultimately improve our overall performance. Soon we get to see how we’re doing.”

Komatsu added: “We’re realistic about our expectations for the VF-24 to start but it’s still an exciting moment in any Formula 1 season to showcase the car.

READ MORE: ‘I’m not trying to be Guenther Steiner’ – Ayao Komatsu on Haas’s new chapter and their targets for the future

“There’s a lot of work ahead of us to make progress and increase our performance but everyone here is highly motivated and eager to get on track with the VF-24.

“I know we’ll be maximizing our time in Bahrain with all the various items we need to push through. Bottom line, we can’t wait to get going and get the season underway.”

The team, who will once again run Hulkenberg and Kevin Magnussen, will be aiming to improve on their last place finish in 2023’s constructors’ championship.

They accept that this will be a challenge, with Komatsu admitting Haas are likely to be “towards the back of the grid, if not last” in Bahrain because of delays in development last year when he says they stopped for two months to focus on delivering their significant upgrade for Austin.

READ MORE: Haas confirm Fittipaldi and Bearman as reserve drivers for 2024 season

Following the car’s running at Silverstone on February 11, a second shakedown will take place in Bahrain eight days later, before pre-season testing begins at the same venue on February 21, running for three days.