Tommy Hilfiger select Alba Hurup Larsen as 2025 F1 ACADEMY driver

Alba Hurup Larsen has become the fifth driver announced for the 2025 F1 ACADEMY campaign, with the Danish racer set to represent the series’ Official Partner Tommy Hilfiger on the grid.

The winner of the 2023 FIA Girls on Track Rising Stars programme, Hurup Larsen made her single-seater debut earlier this year, competing in the Indian F4 Championship and will turn 16 ahead of her maiden F1 ACADEMY season.

She’ll be in action in a Tommy Hilfiger-branded suit and car featuring the brand’s iconic red, white and blue colour scheme.

“I’m deeply honored that Tommy has entrusted me to fly his flag in the F1 ACADEMY,” said Hurup Larsen. “Having this support at such a pivotal stage in my career means the world to me. I’m excited to represent the Tommy Hilfiger brand as we dream big, show what’s possible and drive change.”

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“This partnership underscores our commitment to innovation and inclusivity in motorsports,” added Tommy Hilfiger. "With F1 ACADEMY, we’re breaking barriers and paving the way for a more inclusive and dynamic future in racing. Supporting young talents like Alba Hurup Larsen motivates us to challenge limits and redefine possibilities within the sport.”

"We are proud to have Tommy Hilfiger as an Official Partner," said Susie Wolff, Managing Director of F1 ACADEMY. "As an inaugural partner to F1 ACADEMY and a true first mover in blending lifestyle and motorsport, Tommy Hilfiger’s globally renowned brand values, commitment to innovation, and passion for driving change closely match our own.

"We look forward to seeing Alba racing in the brand’s unmissable signature colorway in 2025."

For the upcoming season, Tommy Hilfiger will also dress the F1 ACADEMY management team, leveraging its global platform to boost awareness and support for young drivers, auto engineers, and managers, many of whom are women entering the sport for the first time.